In recent years my campaigning activity has been limited, but having been made redundant from local government I was able at last to play an active role at the general election this year. I hit the streets with gusto wearing my ex-council demographer hat to find out the lie of the land.

Now, being a Labour activist in rural Lincolnshire can be a thankless task. It is rare to have so much as a town councillor to show for all your hard work yet in spite of this, or maybe because of it, we are often asked to forgo our own campaigns and travel many miles to work in key marginal seats. We know that few will make the return trip and bang on the doors with us; rural areas just are not the priority.

So what has all this got to do with the price of milk you ask? Almost everything.

Knocking on the doors reveals no shortage of people who share our values, but beyond local activists these voters are rarely addressed by the Labour party. When the Tories appear ever more metropolitan and complacent in outlook it ought to present a great opportunity for those willing to meet the concerns of the unfashionable countryside and enthuse disaffected voters.

The United Kingdom Independence party has risen to the challenge already. In 2013 it won 16 seats on Lincolnshire county council, becoming the official opposition. Fourteen of these seats were in the east of the county, remote from major cities and transport links. A similar pattern emerged in Norfolk. It won in the seaside resorts, marshes and fens where seasonal work and labour intensive agri-businesses are the major employers and wages are low. It is not the chocolate-box stone and thatch villages of the metropolitan imagination but isolated settlements separated by wide-open spaces and big skies. Services are few and far between and cuts are felt deeply.

Labour is already in tune with many of the daily trials facing rural voters. Deprivation is so much greater when it is a 20-mile round trip in the car just to sign on, and if you cannot drive it can be a very desolate life indeed. With our town post office currently closed, residents are embarking on almost a day trip just to obtain the full range of forms for passports and driving licences. The price of petrol is a huge issue here as the car is such an essential part of life; so of course we have to pay more for it. Public transport is patchy to say the least.

Then there are the problems faced by small farmers too, which brings me back to the price of milk. As the big supermarkets flex their muscles, farmers are squeezed between diminishing returns and increasing overheads. Livestock farmers need constant supplies of electricity and animal feed meaning milk can cost more to produce than its commercial value so they quietly sell up and leave the industry. Yet at times of crisis for small producers it’s rare to hear a Labour politician speak out.

Often local activists do not even get responses to their enquiries as shadow ministers are more concerned with issues like animal welfare, which offend urban sensibilities, rather than the bread-and-butter aspects of marginal farming. This has left Labour looking ever more like an urban party for trendy vegetarians which talks in terms of city lifestyles where you have a choice of shops or schools and where broadband (fast or slow) is taken for granted.

For various historic reasons such as dispersed communities and lack of unionisation, country areas never engaged with the Labour movement, yet for the most part they share the same social values as the mining areas and mill towns we claim to represent. These are not the ruling classes. Indeed many country people still genuinely labour for a living in packing plants and food factories.

My belief is that Labour needs to come up with a well thought-out rural strategy which engages with country voters and meets their concerns up-front. These may not always be palatable to us but there are areas of commonality that we can address, as well as giving us the opportunity to explain why the things we stand for can bring benefits beyond the suburbs.

We have a tremendous opportunity to grow new support and sell our message in areas we have never looked at before. It is time for us to start engaging at senior level with rural voters in Lincolnshire, Norfolk, Devon and Powys and show them what we have to offer. It may not deliver us many seats in the short term but it is vital to show that we care for areas where you can’t easily buy a panini.

Christabel Edwards is a Labour party activist.

This piece was originally published on Progress, here