How will Labour win the rural vote? I’ll some it up in three words: policy, process, and people! People with passion for the rural, for the countryside and coastal communities which help define this island nation.

But first of all, we must be clear on what we mean by the “rural vote”. That really matters!

• The “rural vote” implies some horrible homogenous mass, that politicians can target crudely by devising a one-size fits all set of policies for a one-size-fits all countryside. That’s not only wrong, but downright condescending. The strength of rural communities lie in their great diversity, and their interdependence with market towns and the urban.

• The keys to unlocking the “rural vote” lie in addressing the real rural issues that make a difference to people’s lives, both in quality of life, and their standard of living. This includes the health and wealth of the people and communities, and well as the health and wealth of the natural environment.

• My final comment on the “rural vote”, which the Tories – and LibDems -have simply taken for granted for far too long: as Shadow Sec of State Maria Eagle said yesterday at a Labour Coast and Country fringe, “Labour doesn’t have a rural problem. Rural Britain has a Tory problem.

Now I don’t want to dwell on this. But … let’s cast an eye over the record of the so-called “party of the countryside”, who have spent the last four and a half years acting like absentee landlords to rural communities and the rural vote.

Rural areas are characterised by lower-earnings and self-employment, yet this has been made worse by the lack of growth in earnings over the last 5 years, the increased use and abuse of zero-hours contracts and under-employment. There is a nationwide cost-of-living crisis in which we are from being “all in this together”, an austerity drive far from being balanced on the shoulders of those who can bear it the most, yet rural areas suffer this more with the cost of services and goods, the costs of accessing public services and work, schools and training, the poorer transport and digital infrastructure. Food banks are not just an urban phenomenon.

Housing costs, food, water and energy bills, transport and childcare are often more expensive in rural areas. On average, rural households pay nearly £1000 more per year on transport yet their access to public and integrated transport is worse. Rural businesses and households have seen the soaring energy costs, but have an added burden, in that 1 in 5 in rural areas and over 1 in 3 in sparse rural areas have no grid access, forcing them to use more expensive alternatives for heating.

A government – LibDems included by the way though some have recently had a pre-election Damascian moment – that is happy to see people forced from their homes and rural communities, from their children’s schools and places of work, through the callous and downright daft bedroom tax. It has more of an effect in rural communities where alternative suitable accommodation is even rarer.

And if you’re looking to buy a home, in rural areas the average deposit for buying a home is three times the average salary.

In rural communities places where people gather are important economically but also socially. Local pubs have been closing at a rate of 26 per week. Post Offices are adapting but still struggling to survive, dependent on the link with Royal Mail, and now threatened by the fire-sale privatisation of Royal Mail.

Oh, and of course, the same government that tried unsuccessfully to flog off our public forests, was criticised for the way its decision to break up the Food Standards Authority contributed to a confused and delayed response to the horsemeat scandal, downgraded flooding as a priority in Defra, and frankly doesn’t seem to know biodiversity from its bio-detergents.

Rural Britain needs championing. It needs champions.

Labour will champion rural Britain because a truly One Nation party and a One Nation government must speak for all of Britain in all its splendid diversity, urban and rural, city and market-town and hamlet.

Labour will champion Rural Britain because the social, economic and cultural linkages between urban and non-urban are integral to the future success of every to our nation, and to every community and every individual. In this interdependence and mutual reliance is our strength, and our national character.

Labour will champion the people and businesses, communities and organisations of Rural Britain: because it is right to share the proceeds of economic growth equitably, and to promote a good quality of life and standard of living for every person.

So Labour in government will strive to:

• Secure the recovery in rural communities by building more affordable homes, helping businesses grow and prosper, and delivering universal broadband as part of a high-tech rural economy.

• Work in partnership with local government, voluntary and local organisations to ensure effective and efficient delivery of frontline services in rural communities

• Promote sustainable and profitable food, farming and fishing industries, and secure meaningful – and I mean meaningful – reform of the Common Agricultural Policy and Common Fisheries Policy

• Preserve and protect and enrich the diversity of our countryside and natural environment, whilst protecting it against flooding and adapting to climate change.

• Re-instate and strengthen the processes by which we get the right policy choices in Whitehall, at a regional level, and at a local level. This means “sharper-elbows” in all levels of government for rural-proofing and for mainstreaming policy, and sharper-elbows in town halls and in regional consortia, so that policies are fit for purpose, right for rural communities, always and automatically. It means devolving power and responsibility away from Whitehall to the town hall and parish hall.

So, some early practical examples of this approach: Labour will pay off-grid households their winter fuel payments early, so pensioners can buy fuel cheaper, and not make the choice between heating and eating; and we will freeze energy prices to save those small rural businesses over £5000 per year; we’ll give communities the powers to protect their bus services so they get better value for money; and we will push the minimum wage

To sum up: it is the “Three P’s”: Policies that matter to people and make a difference, the Process in government that helps that happen, and people – Labour people – who will make that happen!

Labour has to mean what it says about rural communities, and – just as importantly – look like it means it! Labour has never been just a party of the city and the suburb. Our roots go deep in the countryside too. But we sometimes don’t shout loud enough about it.

But we are under-represented in rural areas politically, and we must work to change this, because otherwise the voice of social justice in rural areas is missing.. We need champions of people and rural communities, from a local level to the very top of government. That is out mission.

There will be a rural conference. There will be a rural manifesto. There will be a stronger rural voice and more rural champions in parliament after the next election when we turn our PPCs into MPs.

Huw Irranca-Davies, Shadow Minister for Food and Farming | Conference 2014

The views expressed in this article are those of the author and do not necessarily represent the views of, and should not be attributed to, Labour: Coast & Country.